Tag Archives: window display

Elemental Design for Harrods: Making of In Qatar window

Harrods, London

London based retail design company Elemental Design was commissioned to design, manufacture and install a Harrods window to promote the art and culture of Qatar. Since 2010 Harrods has been owned by Qatar Holdings, a wealth fund of the Qatar State. The window invites people to visit the In-Q café and a gift shop on the second floor of the department store.

 Gary Porter, the founder of Elemental Design has strong relationships with Harrods and visited Qatar in order to learn about the culture and get inspiration for this campaign. In his design the traditional mosaic pattern becomes contemporary 3D sculpture which is created by layers of high spec geometric frames and a gold faceted wall. In the middle stands the In-Q logo. 

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I visited the design company to have peak look at the building stages of the window campaign. The turnaround was very fast and I saw most elements been finished in the premises just a day before the late night install.

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Above is a prototype for the gold faceted panel and undersneath the gold panel arriving at the workshops.

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Metalwork being sprayed and finished.

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I caught up with Gary on their recent work for clients such as Burberry, Louis Vuitton, Westfield LONDON, Museum of Islamic Art.. The list is long and impressive. Their expertise include in-store fit outs as well as window displays and can see you through from design, manufacture and final delivery. Have a look at their new website and blog at Elemental.co.uk.

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Harrods’ Jubilee Extravaganza

Harrods, Brompton Road, London

Harrods have gone all out with their Queens’ Diamond Jubilee windows as expected. I know the celebrations have now ended, but I can’t not show you all these lovely displays!

The day at the races. The Queen is a keen participator at horse races and attends The Derby every year, and so do I!

The whole lenght of the Brompton Road has these different crowns in the windows, they really are amazing!

 

The masks are back, the last time I saw them around was at the time of the Royal Wedding last year.

Celebrating The Queen’s Diamond Jubilee

Various, London

Happy long bank holiday weekend for those living in The UK! For those not in Britain, this post will give you a glimpse of how retailers here in London have joined the country wide celebrations of the Queen’s Diamond Jubilee.

Here is a selection of windows filled with Queen Elizabeth herself, countless Union Jacks and a major opportunity to push any Britain related products…Guess, Regent Street.

Jack Wills, King’s Road.

L.K. Bennett, King’s Road.

Liberty of London, Great Marlborough Street.

Hackett, Sloane Street.

Irregular Choice, Carnaby Street.

The White Company, Sloane SquarePeter Jones, Sloane Square.

 

Christian Louboutin at Selfridges

Selfridges, Oxford Street, London

The iconic shoe designer Christian Louboutin celebrates 20 years of a career in shoe design. To mark this milestone Selfridges have dedicated a World of Louboutin concept space within the store, as well as series of windows. Both were designed and produced by London display design company StudioXAG.

The layout of each window celebrates a different shoe in the collection with an effective use of repetition, symmetry and a variation in scale of the 2D printed photoghraphs. The use of mirrors further enchances the repetitive element running through the scheme. The collage of all these elements makes a strong product promotion.

Temporary tattoo transfers are available in the concept store.

Moving graphics have been incorporated into the designs, which you can see by clicking here.

The concept store interiors are very much inspired by Louboutin boutiques including Hollywood style entrance archways, ‘wonder cabinets’ at the entrance and gold plinths with tops in Louboutin’s signiture red. The central focus of the space is the celebratory 20Ans tower, a bespoke acrylic and polished brass display for the limited edition capsule collection.

All photos courtesy of StudioXAG. Set up in 2009 by Xavier Sheriff & Gemma Ruse, StudioXAG specialises in art direction and display design for retail. Projects range from prop making and bespoke installations, to design and production of entire shop refits and nationwide window roll-outs. Their clients include Diesel, Fred Perry, London Graphic Centre & Christian Louboutin.

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Florals with a twist

Various, London

One of the biggest trends from the catwalk for this season was florals, and it shows in the windows around London. It is a trend that comes back year after year, but somehow this year it seems fresher than ever. Here I have a collection of images that shows just how boldly retailers have approached this trend.

Kate Spade, Sloane Square

Miss Selfridge, Oxford Street.

Zara, Oxford Street. Bright florals are very effective with the use of twinning with mannequins with similar outfits and poses.

Joseph, Fulham Road. I walk past this shop daily and I’m really liking their windows. In this one they’ve managed to put a lot of florals into the same window: full floral outfit, the vinyl on the glass and the background with printed roses. But it works and I can’t wait to see what Joseph do next in these windows!

H&M, Oxford Street

Stella McCartney, Fulham Road

Bershka, Oxford Street

 

 

 

 

 

Harvey Nics Resort

Harvey Nichols, London

Swimwear in contrasting brights meets pastel sets and mannequins in these Harvey Nichols’ 2012 resort windows. The painterly effect on the background creates a dreamy mood and I especially like the fluorescent lighting effects. The use of colour is the main talking point for me: purples and yellows create great contrast, whereas the pastels are calming and make the brights stand out.

Interview: Stuart Henry from JUSTSo talks display

“A window is a brand’s voice to the world.” and other quotes on windows and clients in an in-depth interview with Stuart Henry, the founder of JUSTSo.

KL: When is a display ‘JUSTSo’? What is the story behind the name of the company?

SH: A project is “Just So” when we have completely delivered and exceeded our clients vision and expectations, on time and within budget. For us there are a few main areas of great importance; the creative elements, production, project management and the installation. When these elements come together flawlessly then our job is done! Having personally worked with the world’s foremost luxury brands and VIP clients delivering anything less than a perfection will not do.

Whatever our clients want, it must be done “Just So”, perfectly arranged with great attention to the finest detail. We take our name seriously and this is the DNA of our business and at the heart of how we think and act. Our name is reassuringly simple. It tells you that what we do, we do without fail. Our name reminds us, and you, that whatever we undertake, we do so with a great sense of pride and understanding.  Our name is a guarantee and stamp of the utmost quality.

KL: What is the structure of the team at JUSTSo?

SH: The core team at JUSTSO consists of six people. In addition to this, we work with the best designers, artists, craftsmen, chefs, technicians, florists, dressers and stylists which are hand chosen for each project to ensure we deliver the highest results possible.

KL: What is important in a client-company relationship?

SH: We build a solid lasting relationship with each and every client we work with. This is achieved by surpassing their expectations at all times and consistently delivering superior quality results. Most importantly, our clients have the reassurance in knowing that we won’t let them down. Whether it be a brief with very short delivery times or a national roll out campaign we treat each and every brief with the utmost importance, however big or small. We build an immense trust with each and every client and ensure they feel they are the most important person we deal with, because they are.

“Our aim with every client is to become an extension of their team and really get under the skin of every brief we receive; we totally immerse ourselves in their brand to ensure we completely understand their objectives and their vision.”

When working with the world’s leading retailers and blue chip companies we take great care, touching their brand with a delicate hand and with much respect. It is through this approach that we ensure everything we deliver “Just So” for each and every client, on each and every brief.

KL: What makes a successful window?

SH: A successful window is one that clearly delivers a message directly to the customer. Whether this be communicating a brand campaign or promoting a new product launch it is all about engaging with the customer passing and giving them an insight into the values and personality behind the brand and the products it sells.

All retailers are looking for ways to stand out and speak to potential customers over their competitors. When this is successfully achieved the customer steps inside the store for more. Successful widow displays have a huge impact on sales and can strengthen the relationship between the customer and the retailer.

KL: How do you see the relati onship between props and the products in a window?

SH: The props used in a window should provide a platform to showcase the products being displayed.  The props should be eye-catching to the customer but at the same time should not take away the focus from the actual product being displayed.

“Props are a great way to tell a story.”

SH: Many factors are considered when choosing what materials to produce a prop from – these factors include;

  • Look and feel of the campaign and how the material reflects this
  • Budget available – we would always look to source the most cost-effective materials in order to achieve the desired look
  • Durability/longevity required from the prop
  • Suitability of the material for Its purpose – i.e. is a certain prop feasible in a certain material
  • Health & Safety
JUSTSo is a boutique visual communications and event management agency based in central London who focus on creative design, visual communications, art direction, window displays, party planning and events for the lifestyle, luxury, corporate, retail and fashion sectors.