Tag Archives: Toys

Happy Happy Toy-Joy at Selfridges

Selfridges, Oxford St, London

Selfridges windows centre around Christmas top sellers: toys. They delight adults and children alike featuring Barbie and Ken, The Sylvannian families and other top toys. The colourful theme is ‘PLAY’ : the look of the windows is cartoon like pop style with simple line drawing cutouts. Characters Claudius, Rudie and  Twinkle Kid appear in them, I shall point them out in the pictures to come. They also make good Christmas baubles so check them out in the Selfridges Christmas shop if you’re feeling playful!


The Oxford Street windows present different takes on Christmas Day. Here we have Barbie and Ken’s Christmas.

Here they are: Claudius on the left and Twinkle Kid on the right. I don’t know who the middle one is. Here is something you might want to know: Claudius is into Tango and speaks many languages, whereas Twinkle Kid is a bit of a fashionista who was once in a band with Miles Davis.

The Orchard Street windows have been designed by artist Pete Fowler who has created a modern family Christmas with characters we all know and love, including the Shoreditch Trendy Dad, the PR Queen Mum and the Brainbox Daughter.



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Marks and Spencer: The Making of a Christmas Window

Marks and Spencer, Oxford Street, London

I was delighted to find a video by SFD of a making of an animated window for M&S. UK-based SFD prides itself as a key international supplier of inspired retail environments. They were commissioned to design a toy window around the idea of a workshop inspired by Wallace and Grommit and Willy Wonka. With over 50 moving parts they have more than answered the brief.

Read the full story by Paul Brooks from SFD of the making of these windows here.