One of the biggest trends from the catwalk for this season was florals, and it shows in the windows around London. It is a trend that comes back year after year, but somehow this year it seems fresher than ever. Here I have a collection of images that shows just how boldly retailers have approached this trend.
Kate Spade, Sloane Square
Miss Selfridge, Oxford Street.
Zara, Oxford Street. Bright florals are very effective with the use of twinning with mannequins with similar outfits and poses.
Joseph, Fulham Road. I walk past this shop daily and I’m really liking their windows. In this one they’ve managed to put a lot of florals into the same window: full floral outfit, the vinyl on the glass and the background with printed roses. But it works and I can’t wait to see what Joseph do next in these windows!
H&M, Oxford Street
Stella McCartney, Fulham Road
Bershka, Oxford Street
04/04/2012 in Display Trends, Spring/Summer
Tagged Bershka, fashion trends, florals, H & M, Joseph, Miss Selfridge, oxford street, Stella McCartney, visual display trends, Visual Merchandising, window display, Zara
Selfridges, Oxford St, London
Selfridges windows centre around Christmas top sellers: toys. They delight adults and children alike featuring Barbie and Ken, The Sylvannian families and other top toys. The colourful theme is ‘PLAY’ : the look of the windows is cartoon like pop style with simple line drawing cutouts. Characters Claudius, Rudie and Twinkle Kid appear in them, I shall point them out in the pictures to come. They also make good Christmas baubles so check them out in the Selfridges Christmas shop if you’re feeling playful!
The Oxford Street windows present different takes on Christmas Day. Here we have Barbie and Ken’s Christmas.
Here they are: Claudius on the left and Twinkle Kid on the right. I don’t know who the middle one is. Here is something you might want to know: Claudius is into Tango and speaks many languages, whereas Twinkle Kid is a bit of a fashionista who was once in a band with Miles Davis.
The Orchard Street windows have been designed by artist Pete Fowler who has created a modern family Christmas with characters we all know and love, including the Shoreditch Trendy Dad, the PR Queen Mum and the Brainbox Daughter.
John Lewis, Oxford Street, Sloane Square, London
John Lewis welcomes you to attend a winters festival: the scheme is colourful and inspired by Christmas markets. Most of the windows feature colourful disks on the back wall, snow on the ground and colourful stacks of presents. The toy window (below) has a gift unit with present inserts and a revolving skater girl.
Marks and Spencer, Oxford Street, London
I was delighted to find a video by SFD of a making of an animated window for M&S. UK-based SFD prides itself as a key international supplier of inspired retail environments. They were commissioned to design a toy window around the idea of a workshop inspired by Wallace and Grommit and Willy Wonka. With over 50 moving parts they have more than answered the brief.
Read the full story by Paul Brooks from SFD of the making of these windows here.
Selfridges, Oxford St, London
All eyes are on just one product in each of the current Selfridges windows. The scheme consists of variety of wooden structures, red lighting wire, large hot lights directed at products, as well as multiples of hanging light bulbs. Floors are covered with bricks and then painted white. Each window states a different reason why you should have to buy the product. Yes, I’m starting to think that window display is part art, part brain washing..
By using just one single product, Selfridges have generated a great amount of attention and therefore desire for that product. It is a brave choice, but maybe something that a company like Selfridges can afford to make.