H&M, Oxford St, London
Yesterday saw the lauch of Lanvin’s collection for H&M in London. It echoed Parisian glamour and attitude. ‘The collection was about trying to translate the dream of luxury to the masses’ says Alber Elbaz, the artistic director of Lanvin. The queues were long, but they were cleverly not in front of the windows! They showcased amongst others the extravagant red tulle dress for women and black tuxedo with jogging style bottoms for men. Special playful mannequins with drawn on faces were designed just for this lauch.
I really like the TV advert as well. Here is the longer video version. Enjoy:
The Window Display Blog 