Tag Archives: Kurt Geiger

Autumn/Winter 2010 Trend Report: Mirrors as Display Props

Various, Bond Street, London

Mirrors are a popular way to create interesting design effects in window displays. They can reflect the product so that the customer sees it multiple times and from different angles. They can make the windows look bigger and create illusions of different space. They will also reflect images of the customer and the outside world.

Chanel, Bond Street. I really like the way the mirrored walls create an illusion of a street corner as well as reflecting the coloured lights.

Chloe, Bond Street. Different angles of mirror create an interesting puzzle of reflections.

Emilio Pucci, Bond Street. Parts of the back panel have mirrors of different sizes, colours and shapes. Some pieces are also on the floor creating a shattered mirror effect. The use of mannequins adds to the tension here: they seem to be having an argument with each other.

Hermes, Bond Street. Fluorescent light is used together with mirrors to create repeated reflections.

Kurt Geiger, Piccadilly. This winter window used mirrored pedestals and props that look like icicles.

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The sales are on

Various shops, Bond Street, Regent Street, London

Red, red, red and more red. Sale time isĀ  great for shoppers but not so exciting for window displays. Most shops just use banners, but there are other ways to say SALE like big 3D letters (fairly popular), on a shopping bag (ground breaking..) or just using lots of red.

Fenwick on Bond Street. I like the way the models are interacting with the sale message.

Festive sale letters at Jaeger.

Sale message mixed in with other catchy foamex words at Nokia.

Light bulb letters at FCUK. They used the same light boards for their Christmas scheme (which I unfortunately have no pictures of, sorry), and actually started their sale way before Christmas (I know this because I’m sad lol).

Kurt Geiger, Regent Street. Another light bulb neon sign, who’s copying who, hah?

Cos, Regent street. Wooden letters, and not even red. What is going on??

Neon light sign at Selfridges. Most of the windows were vinyled with a simple sale message. The neon lights are definitely a trend this winter!

Sale message on an oversized Aquascutum label. I like the stock they have chosen: red, white and black macs – it’s simple and effective.

Diesel, Bond Street. They have done something a bit different, covered furniture with white cloths that say sale in ‘creepy’ letters. Reminds me of furniture covered like this in unoccupied houses. Like it.

Esprit, Regent Street decided to cover their mannequins with red stretchy fabric. Quite funny.

This is Mulberry on Bond Street. It doesn’t actually say sale anywhere so I might be wrong assuming that the red colour here means sale.

But use RED and people will wonder if the store is in sale and might just walk in.