Tag Archives: Just So

Interview: Stuart Henry from JUSTSo talks display

“A window is a brand’s voice to the world.” and other quotes on windows and clients in an in-depth interview with Stuart Henry, the founder of JUSTSo.

KL: When is a display ‘JUSTSo’? What is the story behind the name of the company?

SH: A project is “Just So” when we have completely delivered and exceeded our clients vision and expectations, on time and within budget. For us there are a few main areas of great importance; the creative elements, production, project management and the installation. When these elements come together flawlessly then our job is done! Having personally worked with the world’s foremost luxury brands and VIP clients delivering anything less than a perfection will not do.

Whatever our clients want, it must be done “Just So”, perfectly arranged with great attention to the finest detail. We take our name seriously and this is the DNA of our business and at the heart of how we think and act. Our name is reassuringly simple. It tells you that what we do, we do without fail. Our name reminds us, and you, that whatever we undertake, we do so with a great sense of pride and understanding.  Our name is a guarantee and stamp of the utmost quality.

KL: What is the structure of the team at JUSTSo?

SH: The core team at JUSTSO consists of six people. In addition to this, we work with the best designers, artists, craftsmen, chefs, technicians, florists, dressers and stylists which are hand chosen for each project to ensure we deliver the highest results possible.

KL: What is important in a client-company relationship?

SH: We build a solid lasting relationship with each and every client we work with. This is achieved by surpassing their expectations at all times and consistently delivering superior quality results. Most importantly, our clients have the reassurance in knowing that we won’t let them down. Whether it be a brief with very short delivery times or a national roll out campaign we treat each and every brief with the utmost importance, however big or small. We build an immense trust with each and every client and ensure they feel they are the most important person we deal with, because they are.

“Our aim with every client is to become an extension of their team and really get under the skin of every brief we receive; we totally immerse ourselves in their brand to ensure we completely understand their objectives and their vision.”

When working with the world’s leading retailers and blue chip companies we take great care, touching their brand with a delicate hand and with much respect. It is through this approach that we ensure everything we deliver “Just So” for each and every client, on each and every brief.

KL: What makes a successful window?

SH: A successful window is one that clearly delivers a message directly to the customer. Whether this be communicating a brand campaign or promoting a new product launch it is all about engaging with the customer passing and giving them an insight into the values and personality behind the brand and the products it sells.

All retailers are looking for ways to stand out and speak to potential customers over their competitors. When this is successfully achieved the customer steps inside the store for more. Successful widow displays have a huge impact on sales and can strengthen the relationship between the customer and the retailer.

KL: How do you see the relati onship between props and the products in a window?

SH: The props used in a window should provide a platform to showcase the products being displayed.  The props should be eye-catching to the customer but at the same time should not take away the focus from the actual product being displayed.

“Props are a great way to tell a story.”

SH: Many factors are considered when choosing what materials to produce a prop from – these factors include;

  • Look and feel of the campaign and how the material reflects this
  • Budget available – we would always look to source the most cost-effective materials in order to achieve the desired look
  • Durability/longevity required from the prop
  • Suitability of the material for Its purpose – i.e. is a certain prop feasible in a certain material
  • Health & Safety
JUSTSo is a boutique visual communications and event management agency based in central London who focus on creative design, visual communications, art direction, window displays, party planning and events for the lifestyle, luxury, corporate, retail and fashion sectors.
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Manolo Blahnik for Liberty

Liberty of London, Great Marlborough St, London

The arrival of The World of Manolo Blahnik is introduced with these windows done in collaboration with the communications agency JustSo. The windows feature provocative japanese style backlit drawings. Manolo Blahnik shoes are then hung to interact with the Art Nouveau inspired drawings, as well as placed on some of the black frames.

In addition to shoes the collection also includes umbrellas, scarves, notebooks and handkerchiefs. A lot of the items feature his signature style drawings of shoes made into prints. The World of Manolo Blahnik is a shop-in-shop at Liberty for a limited period of 3 ½ months.

The idea for the window run came from Manolo Blahnik who then briefed Just So who the developed interpretation and realisation of the concept further.

”After the initial concept briefing from the client had been received we then further develop this in-house through a series of creative meetings where all materials were chosen and art-working was executed. Each element was discussed in detail and the concept was then pieced together to realise the clients vision,” explains Stuart Henry from Just So. An in-depth interview with the company coming soon.

All images by JustSo.

Harrods and the Cities

Harrods, Brompton Rd, London

These Harrods windows feature buildings not just from the window display capital city London ( I would say that now wouldn’t I?) , but also from New York and Paris just to mention a few.  I often get a global feel of Harrods windows. These ones have fashions from different countries in them, but not necessarily from the corresponding cities of the schemes. The windows are a collaboration between Harrods and London agency JustSo.

Some of the shiny building have been used as pedestals for the mannequins.   Gradients of hot colours decorate the backdrops. Different types of mannequins have been used for some of the cities.

Images by JustSo. Just So is a boutique visual communications and event management agency based in central London who focus on creative design, visual communications, art direction, window displays, party planning and events for the lifestyle, luxury, corporate, retail and fashion sectors. Check them out.