Various, Bond Street, London
Mirrors are a popular way to create interesting design effects in window displays. They can reflect the product so that the customer sees it multiple times and from different angles. They can make the windows look bigger and create illusions of different space. They will also reflect images of the customer and the outside world.
Chanel, Bond Street. I really like the way the mirrored walls create an illusion of a street corner as well as reflecting the coloured lights.
Chloe, Bond Street. Different angles of mirror create an interesting puzzle of reflections.
Emilio Pucci, Bond Street. Parts of the back panel have mirrors of different sizes, colours and shapes. Some pieces are also on the floor creating a shattered mirror effect. The use of mannequins adds to the tension here: they seem to be having an argument with each other.
Hermes, Bond Street. Fluorescent light is used together with mirrors to create repeated reflections.
Kurt Geiger, Piccadilly. This winter window used mirrored pedestals and props that look like icicles.
Hermes, Bond Street, Sloane Street, London
Hermes’ street style shots with actual accessories attached to them in the windows offers a very refreshing concept. I’ve liked street style fashion photography ever since university; it was our way of finding out new directions in fashion, and a lot of companies use this technique to make their fashion seem like it’s emerging from the streets. Street style blogs are really popular as well, probably most famously done by The Sartorialist. I think this concept is so clever, and in some of the windows you have to look carefully to realise which accessories are in the image or physically there.
All the photos on this post including the actual street shots are by Andrew Meredith.
The watch has been attached to the street style image.
The watch, bracelet, the rings and the scarf are attached to the shot.
Here it is the yellow scarf that is physically there. This concept also lets you see different ways to wear the product on different customer groups.
The bracelet has been added.
The scarf has been added. In some of the images it is a lot more obvious what doesn’t belong to the shot.
It’s really cool they’ve shown this brooch on a classic English gent.
Here it is the scarf, the necklace and the watches.
Both Hermes stores also have one window with just a picture of the street and a mannequin in the front. Shame the mannequins aren’t more realistic. At least they should have heads..
Thank you Andrew Meredith for supplying the photos. Needless to say they are amazing quality.
Bond Street, London
There was a spring in my step when I visited Bond Street- the main luxury shopping street in London. Sales are now over, and it’s all about the new season. The highlights for me were the cut-out outfits at Hermes (who are fast becoming one of my favourites when it comes to windows), a pair of kick-ass Prada heels and the nautical luxury at Ralph Lauren.
The Burberry flagship store windows pretty much consist of golden pedestal blocks, check patterned hanging elements and headless mannequins. The faces of their spring/summer 2010 campaign, British actress Emma Watson and the indie boy of the band One Night Only serve as a backdrop. The fashion statement is all about pretty macs and dresses for women and preppy pastels for men.
I used to make loads of clothes for my paper dolls when I was young, so no wonder I like the idea taken into these displays at Hermes.
This gorgeous pair of shoes can be found in the Prada windows. Yes, please!!
These surreal hallways remind me of Alice in Wonderland with the countless small doorways. When is the Tim Burton Alice film coming out anyways?
This tiny bit freaky mannequin and Mulberry bags ride a carousel.
We are sailing – in a very luxury way at Ralph Lauren.
Various shops, Sloane Street, London
Sloane Street is London’s high fashion shopping street boasting lots of world best designer shops. It is also one of those streets where wearing oversized sunglasses is a must.. So put your shades on and do some window shopping!
Simplicity and a rather beautiful backdrop at Alberta Ferretti.
Very sleek mirrored props and black mannequins again at Roberto Cavalli.
The above four windows are from Hermes. I happen to be a big fan a paper art , so I very much like these musical instruments and curtains made out of paper. The creative director of Hermes windows is Rebecca Cocks, and she does produce some creative windows that are also relevant to the places where the stores are.
By the way, check out this artist who did some other paper windows for Hermes Sydney stores. http://paperform.wordpress.com/
Nothing amazingly exciting at Missoni, but the knitted balls lookingbaubles are very recognisable for the knitwear brand.
Another example of a window that is very loyal to the brand image. Louis Vuitton.
Stay tunes as I have more to post shortly. Hope you’re not ill like me..