Tag Archives: Fenwick

London Fashion Week A/W 10

Various, Oxford Street, Bond Street, London

At the time of London Fashion Week , which is now, quite a few stores use this time to promote their fashion in their windows. I did see some really good ones, but last autumn was so much better with Zara doing backstage scenes, and so did Debenhams. Instead the shops want you to see the actual shows: TopShop is showing their catwalk show live on a large screen in their Oxford Circus store windows, and Burberry were advertising their website for live coverage.

KG, Regent Street. I had to show you these first because they are so funny, and a great idea for a shoe display. Suits Fashion Week because it gives me the feeling of the buzz in shows that general public can’t see. I saw something similar in Saatchi Gallery a month ago where lots of  legs were showing on the bottom of a large pile of clothes. It might still be there so go and have a look.

Fenwick, Bond Street.

House of Fraser, Oxford Street. Loving the pastel paper airplanes.

John Lewis, Oxford Street.

Monsoon, Oxford Street.

Peter Jones, Sloane Square. Old shelving put to good use..

Jigsaw, Argyll Street.

Oasis, Argyll Street.

Warehouse, Argyll Street and flowery fabrics.

Burberry, Regent Street. You can watch their womenswear fashion show live on Burberry.com on 23rd of February at 4 pm. Also if you’re interested of catching some more shows; there is live streaming on  londonfashionweeklive.co.uk.

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The sales are on

Various shops, Bond Street, Regent Street, London

Red, red, red and more red. Sale time is  great for shoppers but not so exciting for window displays. Most shops just use banners, but there are other ways to say SALE like big 3D letters (fairly popular), on a shopping bag (ground breaking..) or just using lots of red.

Fenwick on Bond Street. I like the way the models are interacting with the sale message.

Festive sale letters at Jaeger.

Sale message mixed in with other catchy foamex words at Nokia.

Light bulb letters at FCUK. They used the same light boards for their Christmas scheme (which I unfortunately have no pictures of, sorry), and actually started their sale way before Christmas (I know this because I’m sad lol).

Kurt Geiger, Regent Street. Another light bulb neon sign, who’s copying who, hah?

Cos, Regent street. Wooden letters, and not even red. What is going on??

Neon light sign at Selfridges. Most of the windows were vinyled with a simple sale message. The neon lights are definitely a trend this winter!

Sale message on an oversized Aquascutum label. I like the stock they have chosen: red, white and black macs – it’s simple and effective.

Diesel, Bond Street. They have done something a bit different, covered furniture with white cloths that say sale in ‘creepy’ letters. Reminds me of furniture covered like this in unoccupied houses. Like it.

Esprit, Regent Street decided to cover their mannequins with red stretchy fabric. Quite funny.

This is Mulberry on Bond Street. It doesn’t actually say sale anywhere so I might be wrong assuming that the red colour here means sale.

But use RED and people will wonder if the store is in sale and might just walk in.