Tag Archives: Chanel

Autumn/Winter 2010 Trend Report: Mirrors as Display Props

Various, Bond Street, London

Mirrors are a popular way to create interesting design effects in window displays. They can reflect the product so that the customer sees it multiple times and from different angles. They can make the windows look bigger and create illusions of different space. They will also reflect images of the customer and the outside world.

Chanel, Bond Street. I really like the way the mirrored walls create an illusion of a street corner as well as reflecting the coloured lights.

Chloe, Bond Street. Different angles of mirror create an interesting puzzle of reflections.

Emilio Pucci, Bond Street. Parts of the back panel have mirrors of different sizes, colours and shapes. Some pieces are also on the floor creating a shattered mirror effect. The use of mannequins adds to the tension here: they seem to be having an argument with each other.

Hermes, Bond Street. Fluorescent light is used together with mirrors to create repeated reflections.

Kurt Geiger, Piccadilly. This winter window used mirrored pedestals and props that look like icicles.

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Designer Spring Previews

Sloane Street, London

Luxury brands are promoting their spring/summer lines already and hurrah the sales are almost over, so there will be plenty of interesting windows to report on.  Here is a preview of what I have found on my travels.

Paint splattered trend still going strong at McQueen, Bond Street. I like the paint in the mannequins’ faces and the skeleton mannequin in pretty cool. McQueen has the most creative fashion shows with almost creepy models, music and quirky stage sets. Love it!

Chanel, Sloane Street. Chanel’s nautical collection with a Venice backdrop. I want the  shoe boots! Seems like this trend comes back every summer.

D&G, Bond Street. Animal print anyone?

Giorgio Armani, Bond Street. Pastels are going to be big again this summer.

Louis Vuitton, Bond Street. I think these windows are really cool, they’re dark with spotlights on these birdcages, that have LV accessories in them. Check out the little birds as well.

Fendi, Sloane Street. I had to show you this ladybird range because the bag is not just on my wish list, but also seems to inspire the idea behind the spots theme running through the windows.

Paul & Joe, Sloane Street

Matthew Williamson, Bruton Street. I love this window, it’s very transitional between winter and summer seasons with all the snow, the summer dresses and the beautiful birds and butterflies. I am expecting very, very beautiful things to come from Williamson this summer so stay tuned.

Designers at Sloane Street Part 2

Various shops, Sloane Street, London

More Christmas windows from the fashion street in London. Enjoy the beauty while it’s still there. Soon it’s all change to sale windows, somebody please surprise me with something good…


It’s gorgeous red heads at Chanel! I love the cardboard head pieces, that have all sorts of Chanel products on them: sun glasses, perfume bottles, shoes, jewellery, etc.  I have a thing about chairs in windows, especially if they’re piled up high. Pile ’em up Chanel! The only thing I would fault is the gold fabric. It looks a little tacky, and you see this sort of thing in charity shop windows. If I would have done something else with the floor at least.

Paule Ka and a preview of their spring lines. Maybe that explains then unusual yellow background for Christmas. I like the graphic trees.

Neon lights at Gucci in animal shapes.

More excellent paper art this time at Tiffany’s. It’s in such a small-scale for jewellery and so well done.

Luxury and sumptuous at Dolce and Gabbana. Nothing is too much for them.