Tag Archives: Bond Street

Camouflage in Prada

Prada, Old Bond Street, London

The new Prada windows give a camouflage to their new autumn/winter collection, which is all about, wait for it… camouflage! Everything; the mannequins, the floors, the backdrop are all camouflage printed to the extend that you can’t see where the scheme ands and where the products are. As a customer it makes you stop and look for them and spend longer in front of the window. although I find the windows impressive as a concept, I struggle to think the camouflage print products will fly off the shelves.

Mannequins and the dresses are blending in to the background.

The mirrored units provide an even further deception that the print is everywhere in the windows. The print comes in different colours: pink, red and brown. Check out the cool dog.

The poor dog is the least camouflaged thing in the whole window. It’s really cool though. I think it’s made out of a juicer or something.

Detail of a mannequin in the same window.

Not sure about those shorts..

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Hermes Street Style Windows

Hermes, Bond Street, Sloane Street, London

Hermes’ street style shots with actual accessories attached to them in the windows offers a very refreshing concept. I’ve liked street style fashion photography ever since university; it was our way of finding out new directions in fashion, and a lot of companies use this technique to make their fashion seem like it’s emerging from the streets. Street style blogs are really popular as well, probably most famously done by The Sartorialist. I think this concept is so clever, and in some of the windows you have to look carefully to realise which accessories are in the image or physically there.

All the photos on this post including the actual street shots are by Andrew Meredith.

The watch has been attached to the street style image.

The watch, bracelet, the rings and the scarf are attached to the shot.

Here it is the yellow scarf that is physically there. This concept also lets you see different ways to wear the product on different customer groups.

The bracelet has been added.

The scarf has been added. In some of the images it is a lot more obvious what doesn’t belong to the shot.

It’s really cool they’ve shown this brooch on a classic English gent.

Here it is the scarf, the necklace and the watches.

Both Hermes stores also have one window with just a picture of the street and a mannequin in the front. Shame the mannequins aren’t more realistic. At least they should have heads..

Thank you Andrew Meredith for supplying the photos. Needless to say they are amazing quality.

The sales are on

Various shops, Bond Street, Regent Street, London

Red, red, red and more red. Sale time isĀ  great for shoppers but not so exciting for window displays. Most shops just use banners, but there are other ways to say SALE like big 3D letters (fairly popular), on a shopping bag (ground breaking..) or just using lots of red.

Fenwick on Bond Street. I like the way the models are interacting with the sale message.

Festive sale letters at Jaeger.

Sale message mixed in with other catchy foamex words at Nokia.

Light bulb letters at FCUK. They used the same light boards for their Christmas scheme (which I unfortunately have no pictures of, sorry), and actually started their sale way before Christmas (I know this because I’m sad lol).

Kurt Geiger, Regent Street. Another light bulb neon sign, who’s copying who, hah?

Cos, Regent street. Wooden letters, and not even red. What is going on??

Neon light sign at Selfridges. Most of the windows were vinyled with a simple sale message. The neon lights are definitely a trend this winter!

Sale message on an oversized Aquascutum label. I like the stock they have chosen: red, white and black macs – it’s simple and effective.

Diesel, Bond Street. They have done something a bit different, covered furniture with white cloths that say sale in ‘creepy’ letters. Reminds me of furniture covered like this in unoccupied houses. Like it.

Esprit, Regent Street decided to cover their mannequins with red stretchy fabric. Quite funny.

This is Mulberry on Bond Street. It doesn’t actually say sale anywhere so I might be wrong assuming that the red colour here means sale.

But use RED and people will wonder if the store is in sale and might just walk in.