One of the biggest trends from the catwalk for this season was florals, and it shows in the windows around London. It is a trend that comes back year after year, but somehow this year it seems fresher than ever. Here I have a collection of images that shows just how boldly retailers have approached this trend.
Kate Spade, Sloane Square
Miss Selfridge, Oxford Street.
Zara, Oxford Street. Bright florals are very effective with the use of twinning with mannequins with similar outfits and poses.
Joseph, Fulham Road. I walk past this shop daily and I’m really liking their windows. In this one they’ve managed to put a lot of florals into the same window: full floral outfit, the vinyl on the glass and the background with printed roses. But it works and I can’t wait to see what Joseph do next in these windows!
H&M, Oxford Street
Stella McCartney, Fulham Road
Bershka, Oxford Street
04/04/2012 in Display Trends, Spring/Summer
Tagged Bershka, fashion trends, florals, H & M, Joseph, Miss Selfridge, oxford street, Stella McCartney, visual display trends, Visual Merchandising, window display, Zara
Various locations, London
I am introducing trend reports, in which I will look at specific areas of window display whether it is mannequin styling, seasonal display trends; shapes, colours or materials, or purely just looking at how different stores have approach fashion or decorating trends. Or something.. It’s all experimental this blogging business 😉 Anyway this report is about denim, which is being heavily promoted in stores every spring, and quite often you will find good offers. This spring stores are keeping colours simple: just using classic blue jeans with white and maybe some grey. Or doing just that but adding one bright colour is popular approach too.
Gap has being doing denim just over 40 years and their jeans are pretty good. Sorry their offer is not on anymore (I’ve being too slow posting..). Other than promoting the offer their fashion statement is to wear denim with denim. Can be a tricky style to pull off..
I like the denim flag pennants.
Esprit: styled mannequins as well as jeans hanging from the ceiling with orange pegs.
Calvin Klein Jeans, window just using nylon to hang loads of blue and white denim. Simple but effective? I would like to see more of the fit of the jeans.
New Look, a promotional window for specific denim on offer.
Young fashion brand Bershka are also using the classic denim colours: blues, whites and some grey.
Now I have to admit that I can’t remember who this window belongs to.. i am sure I wrote it when I was taking the pic, but on some random piece of paper, go figure. But it’s on Regent Street. Here is the use of brights with denim I mentioned earlier, and quite a few elements: frames, measuring tapes, and scissors. All of which refer to customizing?
New York yellow has landed into London. Denim with belts around them, I like the unorganised piles that the jeans are in and the letters with wire around them.