Tag Archives: Animated window

Christian Louboutin at Selfridges

Selfridges, Oxford Street, London

The iconic shoe designer Christian Louboutin celebrates 20 years of a career in shoe design. To mark this milestone Selfridges have dedicated a World of Louboutin concept space within the store, as well as series of windows. Both were designed and produced by London display design company StudioXAG.

The layout of each window celebrates a different shoe in the collection with an effective use of repetition, symmetry and a variation in scale of the 2D printed photoghraphs. The use of mirrors further enchances the repetitive element running through the scheme. The collage of all these elements makes a strong product promotion.

Temporary tattoo transfers are available in the concept store.

Moving graphics have been incorporated into the designs, which you can see by clicking here.

The concept store interiors are very much inspired by Louboutin boutiques including Hollywood style entrance archways, ‘wonder cabinets’ at the entrance and gold plinths with tops in Louboutin’s signiture red. The central focus of the space is the celebratory 20Ans tower, a bespoke acrylic and polished brass display for the limited edition capsule collection.

All photos courtesy of StudioXAG. Set up in 2009 by Xavier Sheriff & Gemma Ruse, StudioXAG specialises in art direction and display design for retail. Projects range from prop making and bespoke installations, to design and production of entire shop refits and nationwide window roll-outs. Their clients include Diesel, Fred Perry, London Graphic Centre & Christian Louboutin.

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Marks and Spencer: The Making of a Christmas Window

Marks and Spencer, Oxford Street, London

I was delighted to find a video by SFD of a making of an animated window for M&S. UK-based SFD prides itself as a key international supplier of inspired retail environments. They were commissioned to design a toy window around the idea of a workshop inspired by Wallace and Grommit and Willy Wonka. With over 50 moving parts they have more than answered the brief.

Read the full story by Paul Brooks from SFD of the making of these windows here.