One of the biggest trends from the catwalk for this season was florals, and it shows in the windows around London. It is a trend that comes back year after year, but somehow this year it seems fresher than ever. Here I have a collection of images that shows just how boldly retailers have approached this trend.
Kate Spade, Sloane Square
Miss Selfridge, Oxford Street.
Zara, Oxford Street. Bright florals are very effective with the use of twinning with mannequins with similar outfits and poses.
Joseph, Fulham Road. I walk past this shop daily and I’m really liking their windows. In this one they’ve managed to put a lot of florals into the same window: full floral outfit, the vinyl on the glass and the background with printed roses. But it works and I can’t wait to see what Joseph do next in these windows!
H&M, Oxford Street
Stella McCartney, Fulham Road
Bershka, Oxford Street
04/04/2012 in Display Trends, Spring/Summer
Tagged Bershka, fashion trends, florals, H & M, Joseph, Miss Selfridge, oxford street, Stella McCartney, visual display trends, Visual Merchandising, window display, Zara
Various, Sloane Street, London
This post looks at two things that I love: photography and visual display. I’ve always loved the 3 dimensional play between the backdrop, the oversized props, the mannequins, the text on the glass.. I find windows are often artistic and playful, where as a fashion photograph with a model gazing into the viewer’s eyes, can can stimulate a much more subtle yet a strong emotional message about the brand.
The advertising shots are usually the epitome of the marketing campaign so no wonder brands are using them in their windows. Large-scale photographs are most often used as backdrops, whether to set the scene with a location image or as a pure advertising shot. During my window walks I discovered innovative uses of merchandise and other elements in the windows that make the photographs seem a lot more three-dimensional.
I love the backlight behind the woman in the photo it really makes the photo come alive. Although I am not sure if the mannequin display is strong enough to compete with the background.
The advertising shots take centre stage in these two windows from Prada. The accessories featured in the shots are merchandised on the display bench. Very effective and commercial way to concentrate on the branding and ‘the’ -items.
The oversize lifestyle shot seems unrelated, but creates a mood for this window at Browns.
The beauty industry is all about branding and this window is very effective with a large black and white photo. The product itself is a minor detail.
In this Gucci-window you get a perfect illusion of a real staircase with part photograph and part build set.
Perla printed their campaign photos on boxes, it makes the backdrop more interesting and three- dimensional.
Harvey Nichols are known to be creative with their windows, here they’re also using an image printed on different dimensions. The photo is then dressed with jeans and accessories. Result is a fresh and funky window.
Billionare are exhibiting their shoe range in classic frames, which almost says their products are art.
Bright, block colour is a major fashion trend this summer. Retailers are utilising on this trend to grab our attention. The stores have not just presenting their bright fashion in the windows, it’s in the window schemes themselves. Bright stock against bright background but also combined with white. Although this trend is mostly about mixing different block coloured together – I have thrown in some bright print windows as well.
Burberry, Brompton Road. Like the concept with the bags and the coloured acrylic, but the stock on the mannequins is a styling mistake..
Louis Vuitton, Sloane Street summer travel themed windows are deliciously coloured. Love the keys in the background.
Prada, Bond Street opted for an orange backdrop for their colourful accessories.
Zara TRF, Oxford Street mix up the coloured fashion with white and trow in some cool bright wigs.
I can’t remember who this is at all (terrible I know..), but nice use of mixing the bright prints with white.
Matthew Williamson capsule bag collection for BVLGARI, Bond Street.
Stella McCartney, Bruton Street. Fruit patterns are a key print in Stella’s summer collection. definitely fresh, but not sure if you would catch me wearing something like this..
Various, Oxford St, Regent St, London
First of all: Merry Christmas everyone! The reoccurring themes this Christmas have been the colour white and snowy scenery, as well as using the colour red. Perhaps the snow we had last year inspired the look of the festive windows this year. And how appropriate it was with all the snow again this winter. Here I look at what the high street retailers created for their shoppers, I say created because most of these windows don’t appear on the streets no more as it is, once again, sale time.
TopShop, Oxford street Christmas windows have a lovely colour scheme of whites, silvers and camels. Brilliantly styled fashion window! Loving the mannequins inside the bauble..
Debenhams, Oxford street would like you to dream of perfect presents. Snow on the ground and large lit snowflakes are the key features in these fashion windows.
Gap, Oxford Street. The white snowy look is contrasted with red glittery presents.
Guess, Regent street.
Miss Selfridge, Oxford Street.
New Look, Oxford Street.
Next, Oxford Street. I like the use of paper snowflakes here. They remind me of my childhood 🙂 !
Posted in Christmas, Display Trends
Tagged christmas windows, Debenhams, Fashion, Gap, Guess, Miss Selfridge, New Look, Next, snow, TopShop
Various, Bond Street, London
Mirrors are a popular way to create interesting design effects in window displays. They can reflect the product so that the customer sees it multiple times and from different angles. They can make the windows look bigger and create illusions of different space. They will also reflect images of the customer and the outside world.
Chanel, Bond Street. I really like the way the mirrored walls create an illusion of a street corner as well as reflecting the coloured lights.
Chloe, Bond Street. Different angles of mirror create an interesting puzzle of reflections.
Emilio Pucci, Bond Street. Parts of the back panel have mirrors of different sizes, colours and shapes. Some pieces are also on the floor creating a shattered mirror effect. The use of mannequins adds to the tension here: they seem to be having an argument with each other.
Hermes, Bond Street. Fluorescent light is used together with mirrors to create repeated reflections.
Kurt Geiger, Piccadilly. This winter window used mirrored pedestals and props that look like icicles.
Very popular thing for this (dare I say hot) summer in window displays is the animal theme. It can be anything from insects at Aquascutum, deadly snakes at Alexander McQueen and domestic animals at Oasis. Here I show you some of my best finds.
Aquascutum, Regent Street. Almost like from the Hitchcock film The Birds.
Cool elephant pedestals, I like the use of bamboo here.
The Butterfly Catchers. Aquascutum used a very limited colour palette for these, next Tiffany & Co on Bond Street and a lot more colourful butterfly window.
I love these Alexander McQueen windows; the mannequins are a cool touch. It is all based on the collection, which is amazing.
And how much do we love dogs? A lot.
Here at White Stuff for their 25th birthday windows:
And here cute poodles at Oasis. Ahhh. although they could have done them a bit more visible.
Various locations, London
I am introducing trend reports, in which I will look at specific areas of window display whether it is mannequin styling, seasonal display trends; shapes, colours or materials, or purely just looking at how different stores have approach fashion or decorating trends. Or something.. It’s all experimental this blogging business 😉 Anyway this report is about denim, which is being heavily promoted in stores every spring, and quite often you will find good offers. This spring stores are keeping colours simple: just using classic blue jeans with white and maybe some grey. Or doing just that but adding one bright colour is popular approach too.
Gap has being doing denim just over 40 years and their jeans are pretty good. Sorry their offer is not on anymore (I’ve being too slow posting..). Other than promoting the offer their fashion statement is to wear denim with denim. Can be a tricky style to pull off..
I like the denim flag pennants.
Esprit: styled mannequins as well as jeans hanging from the ceiling with orange pegs.
Calvin Klein Jeans, window just using nylon to hang loads of blue and white denim. Simple but effective? I would like to see more of the fit of the jeans.
New Look, a promotional window for specific denim on offer.
Young fashion brand Bershka are also using the classic denim colours: blues, whites and some grey.
Now I have to admit that I can’t remember who this window belongs to.. i am sure I wrote it when I was taking the pic, but on some random piece of paper, go figure. But it’s on Regent Street. Here is the use of brights with denim I mentioned earlier, and quite a few elements: frames, measuring tapes, and scissors. All of which refer to customizing?
New York yellow has landed into London. Denim with belts around them, I like the unorganised piles that the jeans are in and the letters with wire around them.