Monthly Archives: July 2013

Elemental Design for Harrods: Making of In Qatar window

Harrods, London

London based retail design company Elemental Design was commissioned to design, manufacture and install a Harrods window to promote the art and culture of Qatar. Since 2010 Harrods has been owned by Qatar Holdings, a wealth fund of the Qatar State. The window invites people to visit the In-Q café and a gift shop on the second floor of the department store.

 Gary Porter, the founder of Elemental Design has strong relationships with Harrods and visited Qatar in order to learn about the culture and get inspiration for this campaign. In his design the traditional mosaic pattern becomes contemporary 3D sculpture which is created by layers of high spec geometric frames and a gold faceted wall. In the middle stands the In-Q logo. 

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I visited the design company to have peak look at the building stages of the window campaign. The turnaround was very fast and I saw most elements been finished in the premises just a day before the late night install.

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Above is a prototype for the gold faceted panel and undersneath the gold panel arriving at the workshops.

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Metalwork being sprayed and finished.

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I caught up with Gary on their recent work for clients such as Burberry, Louis Vuitton, Westfield LONDON, Museum of Islamic Art.. The list is long and impressive. Their expertise include in-store fit outs as well as window displays and can see you through from design, manufacture and final delivery. Have a look at their new website and blog at Elemental.co.uk.

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