Various, Sloane Street, London
This post looks at two things that I love: photography and visual display. I’ve always loved the 3 dimensional play between the backdrop, the oversized props, the mannequins, the text on the glass.. I find windows are often artistic and playful, where as a fashion photograph with a model gazing into the viewer’s eyes, can can stimulate a much more subtle yet a strong emotional message about the brand.
The advertising shots are usually the epitome of the marketing campaign so no wonder brands are using them in their windows. Large-scale photographs are most often used as backdrops, whether to set the scene with a location image or as a pure advertising shot. During my window walks I discovered innovative uses of merchandise and other elements in the windows that make the photographs seem a lot more three-dimensional.
I love the backlight behind the woman in the photo it really makes the photo come alive. Although I am not sure if the mannequin display is strong enough to compete with the background.
The advertising shots take centre stage in these two windows from Prada. The accessories featured in the shots are merchandised on the display bench. Very effective and commercial way to concentrate on the branding and ‘the’ -items.
The oversize lifestyle shot seems unrelated, but creates a mood for this window at Browns.
The beauty industry is all about branding and this window is very effective with a large black and white photo. The product itself is a minor detail.
In this Gucci-window you get a perfect illusion of a real staircase with part photograph and part build set.
Perla printed their campaign photos on boxes, it makes the backdrop more interesting and three- dimensional.
Harvey Nichols are known to be creative with their windows, here they’re also using an image printed on different dimensions. The photo is then dressed with jeans and accessories. Result is a fresh and funky window.
Billionare are exhibiting their shoe range in classic frames, which almost says their products are art.