Lanvin for H&M

H&M, Oxford St, London

Yesterday saw the lauch of Lanvin’s collection for H&M in London. It echoed Parisian glamour and attitude. ‘The collection was about trying to translate the dream of luxury to the masses’ says Alber Elbaz, the artistic director of Lanvin. The queues were long, but they were cleverly not in front of the windows! They showcased amongst others the extravagant red tulle dress for women and black tuxedo with jogging style bottoms for men.  Special playful mannequins with drawn on faces were designed just for this lauch.


I really like the TV advert as well. Here is the longer video version. Enjoy:


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2 responses to “Lanvin for H&M

  1. darryl brocklesby

    Love the window displays and the video the products are every where really is sell, sell, sell but it works well done!

  2. Did you go to see Lanvin’s collection for H&M?
    Whether you bought a piece from the collection or not, your opinion interests me!

    I’m doing a PhD on this subject and am very interested in what you have to say.
    Here is the link to the Questionnaire
    http://sphinx.icn-groupe.fr/recherche/lanvin-hm-en/questionnaire.htm

    It will take no longer than 4 to 6 minutes and your help is very important for my study.

    Thank you for completing this form!
    Christine (from France)
    PhD Student

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