Liberty of London, Great Marlborough St, London
It is the time for my first Christmas post. Liberty’s christmas scheme centres around wildlife and celebrates the nature. The mood is magical yet quite dark. It is calming to see something inspired by nature at the most commercial time in retail. What is interesting is that the scheme is not wintery at all.
The back walls are covered with blue, green and other earthy coloured glitter material. It is not apparent in the photos but colourful fairy lights are placed on the ceiling. Frogs, caterpillars and butterflies run free… I love the mannequins’ styling. Some of the windows happen in a forest and some are water scenes. The merchandise is a mix of fashion, home wares and other gifts.
I love this caterpillar doll. Very clever!
This tree is covered with Liberty fabrics, and the accessories are displayed on little floating shelves.