Autumn/Winter 2010 Trend Report: Mirrors as Display Props

Various, Bond Street, London

Mirrors are a popular way to create interesting design effects in window displays. They can reflect the product so that the customer sees it multiple times and from different angles. They can make the windows look bigger and create illusions of different space. They will also reflect images of the customer and the outside world.

Chanel, Bond Street. I really like the way the mirrored walls create an illusion of a street corner as well as reflecting the coloured lights.

Chloe, Bond Street. Different angles of mirror create an interesting puzzle of reflections.

Emilio Pucci, Bond Street. Parts of the back panel have mirrors of different sizes, colours and shapes. Some pieces are also on the floor creating a shattered mirror effect. The use of mannequins adds to the tension here: they seem to be having an argument with each other.

Hermes, Bond Street. Fluorescent light is used together with mirrors to create repeated reflections.

Kurt Geiger, Piccadilly. This winter window used mirrored pedestals and props that look like icicles.

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2 responses to “Autumn/Winter 2010 Trend Report: Mirrors as Display Props

  1. wow! i know we’ve all seen mirrors used before but the effect here is amazing as the mirrors almost fill up the whole window. impressed!!

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