H&M, Oxford St, London
Yesterday saw the lauch of Lanvin’s collection for H&M in London. It echoed Parisian glamour and attitude. ‘The collection was about trying to translate the dream of luxury to the masses’ says Alber Elbaz, the artistic director of Lanvin. The queues were long, but they were cleverly not in front of the windows! They showcased amongst others the extravagant red tulle dress for women and black tuxedo with jogging style bottoms for men. Special playful mannequins with drawn on faces were designed just for this lauch.
I really like the TV advert as well. Here is the longer video version. Enjoy:
Harrods, Knightsbridge, London
J.M. Barrie, the creator of iconic story Peter Pan was born 150 years ago, and Harrods are celebrating this with their 2010 Christmas windows. They call it a vintage Christmas and it is luxurious as always. The windows are absolutely beautiful and feature classic scenes and characters from the story. To go with this years theme they stock a Peter Pan Collection, which includes Christmas decorations and gifts.
In the story Peter Pan refuses to grow up and flies off to Neverland, makes friends with Tinkerbell, the fairy, mermaids and Indians.
Peter is the leader of his gang The Lost Boys. In this adaptation of the story Peter’s outfit is made out of autumn coloured feathers.
Obviously in the story Peter can fly. I love this miniature London. The whole window looks magical.
Captain Hook, Peter Pans enemy.
Liberty of London, Great Marlborough St, London
It is the time for my first Christmas post. Liberty’s christmas scheme centres around wildlife and celebrates the nature. The mood is magical yet quite dark. It is calming to see something inspired by nature at the most commercial time in retail. What is interesting is that the scheme is not wintery at all.
The back walls are covered with blue, green and other earthy coloured glitter material. It is not apparent in the photos but colourful fairy lights are placed on the ceiling. Frogs, caterpillars and butterflies run free… I love the mannequins’ styling. Some of the windows happen in a forest and some are water scenes. The merchandise is a mix of fashion, home wares and other gifts.
I love this caterpillar doll. Very clever!
This tree is covered with Liberty fabrics, and the accessories are displayed on little floating shelves.
Various, Bond Street, London
Mirrors are a popular way to create interesting design effects in window displays. They can reflect the product so that the customer sees it multiple times and from different angles. They can make the windows look bigger and create illusions of different space. They will also reflect images of the customer and the outside world.
Chanel, Bond Street. I really like the way the mirrored walls create an illusion of a street corner as well as reflecting the coloured lights.
Chloe, Bond Street. Different angles of mirror create an interesting puzzle of reflections.
Emilio Pucci, Bond Street. Parts of the back panel have mirrors of different sizes, colours and shapes. Some pieces are also on the floor creating a shattered mirror effect. The use of mannequins adds to the tension here: they seem to be having an argument with each other.
Hermes, Bond Street. Fluorescent light is used together with mirrors to create repeated reflections.
Kurt Geiger, Piccadilly. This winter window used mirrored pedestals and props that look like icicles.