Liberty of London, Great Marlborough St, London
The arrival of The World of Manolo Blahnik is introduced with these windows done in collaboration with the communications agency JustSo. The windows feature provocative japanese style backlit drawings. Manolo Blahnik shoes are then hung to interact with the Art Nouveau inspired drawings, as well as placed on some of the black frames.
In addition to shoes the collection also includes umbrellas, scarves, notebooks and handkerchiefs. A lot of the items feature his signature style drawings of shoes made into prints. The World of Manolo Blahnik is a shop-in-shop at Liberty for a limited period of 3 ½ months.
The idea for the window run came from Manolo Blahnik who then briefed Just So who the developed interpretation and realisation of the concept further.
”After the initial concept briefing from the client had been received we then further develop this in-house through a series of creative meetings where all materials were chosen and art-working was executed. Each element was discussed in detail and the concept was then pieced together to realise the clients vision,” explains Stuart Henry from Just So. An in-depth interview with the company coming soon.
All images by JustSo.