Harvey Nichols, Knightsbridge, London
Harvey Nichols have given a whole row of windows for the new men’s fragrance Bang by Marc Jacobs. It is his first new fragrance for a decade and exclusive to Harvey Nics. The window uses diagonal lines and sharp edges to highlight the masculine and powerful image of the fragrance. They’ve used just blacks, whites and greys which I think make them also look quite harsh and cold. The windows look like they’ve been smashed by a MAN, by their BARE HANDS.. Men who are MEN, hard as nails.. you get the idea.
This fragrance is hard as nails as the polystyrene props suggest. They have used hammer and nails as manly props throughout the scheme. The shattered letters ‘Bang’ are also made of polystyrene and then sprayed black. Each window is also filled with sharp pieces of mirror.
The bottle looks crumpled and is made out of metal. The packaging is contemporary in black and silver. The Facebook page says ‘Bang is fresh, peppery, woody, full of power for the man with an electrifying and youthfull spirit.’
The daring advertising poster starring Marc Jabobs himself. Photo taken from the fragrance Facebook page. Check it out, you can play and ‘bang’ your friends there in a game called ‘Bang You’re It’.