Prada, Old Bond Street, London
The new Prada windows give a camouflage to their new autumn/winter collection, which is all about, wait for it… camouflage! Everything; the mannequins, the floors, the backdrop are all camouflage printed to the extend that you can’t see where the scheme ands and where the products are. As a customer it makes you stop and look for them and spend longer in front of the window. although I find the windows impressive as a concept, I struggle to think the camouflage print products will fly off the shelves.
Mannequins and the dresses are blending in to the background.
The mirrored units provide an even further deception that the print is everywhere in the windows. The print comes in different colours: pink, red and brown. Check out the cool dog.
The poor dog is the least camouflaged thing in the whole window. It’s really cool though. I think it’s made out of a juicer or something.
Detail of a mannequin in the same window.
Not sure about those shorts..
Regent St, Bond Street, Oxford St, London
While most designers are already showing autumn/winter collections in their windows, high street is still finishing off their sales. Sale windows never excite me as much as new season schemes, but I did spot couple of clever ideas.
KG by Kurt Geiger, Regent St. I had pictures of these windows when they were full price and I love the mannequins’ poses. They’re also very similar to the advertising campaign they were running at the time. The red swimming costumes are like made for the sale windows. Love the mannequin on top of the letters, and yeah check out the SALE- shoe stands.
Mexx, Oxford St went for an unusual sale colour. The bags on top of the mannequins look quite funky.
Diesel, Bond Street always seem to make effort when in sale. This time it’s sale letters on metal chains. Looks very raw and street, which works for the brand brilliantly. I have to say they had left the windows unlit, so I had to use flash to get anything to show on camera.
Esprit, Regent St are using sale letters hanging of the mannequins’ necks as well as white and red sweaters.
Harvey Nichols, Knightsbridge, London
The new Harvey Nics scheme is all about the brights. It consists of multi-coloured pipeline structures with various treatments attached to them such as fringing and coloured tubes. The background has been left looking unfinished and rough with visible roller strokes. As a contrast they have opted for 80’s style mannequins with confident poses 80’s fashions to match.
These raised dots remind me of Smarties. Yammy..
I thought I would trow in a menswear image as I usually have so much womenswear. Not a fan of this look on a male mannequins though.
Cool sequined effect.