Various shops, Bond Street, Regent Street, London
Red, red, red and more red. Sale time is great for shoppers but not so exciting for window displays. Most shops just use banners, but there are other ways to say SALE like big 3D letters (fairly popular), on a shopping bag (ground breaking..) or just using lots of red.
Fenwick on Bond Street. I like the way the models are interacting with the sale message.
Festive sale letters at Jaeger.
Sale message mixed in with other catchy foamex words at Nokia.
Light bulb letters at FCUK. They used the same light boards for their Christmas scheme (which I unfortunately have no pictures of, sorry), and actually started their sale way before Christmas (I know this because I’m sad lol).
Kurt Geiger, Regent Street. Another light bulb neon sign, who’s copying who, hah?
Cos, Regent street. Wooden letters, and not even red. What is going on??
Neon light sign at Selfridges. Most of the windows were vinyled with a simple sale message. The neon lights are definitely a trend this winter!
Sale message on an oversized Aquascutum label. I like the stock they have chosen: red, white and black macs – it’s simple and effective.
Diesel, Bond Street. They have done something a bit different, covered furniture with white cloths that say sale in ‘creepy’ letters. Reminds me of furniture covered like this in unoccupied houses. Like it.
Esprit, Regent Street decided to cover their mannequins with red stretchy fabric. Quite funny.
This is Mulberry on Bond Street. It doesn’t actually say sale anywhere so I might be wrong assuming that the red colour here means sale.
But use RED and people will wonder if the store is in sale and might just walk in.